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This reworked, updated seventh edition of Introduction to Business Management explores the dynamic organizational environment in which we operate. The 24 chapters of the book clearly explain management principles such as planning, organizing, leading, and controlling and also examine in-depth the functional areas of human resources, marketing, public relations, financial management, operations management, and purchasing and supply management.
An exciting addition to the seventh edition of Introduction to Business Management is the introduction of a value chain approach. Supply chains and value chains are complementary views which focus on the flow of products and services in one direction and the value that is generated in the eyes of the customer
flowing back. Creating a profitable value chain requires therefore a careful alignment between what the customer wants (through the demand of the value chain) and what is delivered via the supply chain.
Key features
- The value chain model at the beginning of each part of the book which shows the student precisely where each chapter fits into the model.
- The introduction of a case study at the beginning of each chapter in addition to numerous practical examples and mini case studies, which illustrate the practical application of the key theoretical elements of the chapter.
- Completely updated and relevant examples from the South African business environment.
- Critical thinking boxes which can be used by the student to test insight into the subject matter.
- A list of key terms per chapter which can be used by the student for revision purposes.
- End-of-chapter questions for discussion related to the opening case study, which provide further opportunity for practical application
and
revision.
- Revised ancillary material available to lecturers prescribing the book.
Contents
Part 1 Introduction to business management
1. The business world and business management
2. Entrepreneurship
3. The establishment of a business
4. The business environment
Part 2 General management principles
5. Introduction to general management
6. The basic elements of planning
7. Organising
8. Leadership: Leading people in the organisation
9. Meeting human resource requirements and developing effectiveness in HR
10. Motivating and managing human resources
11. The legal environment and human resources
12. Controlling the management process
Part 3 The functional management of the organisation
13. The marketing process
14. The marketing instruments
15. The integrated marketing strategy
16. Public relations
17. The financial function and financial management
18. Asset management: The investment decision
19. Financing decisions
20. The operations management function
21. Operations management: Activities, techniques and methods
22. Purchasing and supply management
23. Sourcing activities
Part 4 Contemporary issues in business management
24. Contemporary management challenges in business management
Book Details
ISBN-13: 9780195766882 (ISBN-10: 0195766881)
Edition: 7th ed
Format: Paperback
No of Pages: 640pp
Publisher: Oxford University Press Southern Africa
Publication Date: 31 Oct 2007
Country of publication: South Africa
Dewey Code: 685