Author: G.S. Du Toit, B.J. Erasmus, J.W. Strydom
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South Africa’s leading undergraduate business management textbook, Introduction to Business Management has sold half a million copies over the last 25 years. This revised and updated edition continues to introduce students to the dynamics of the organisational environment.
The book is divided into four parts:
Part 1 sets the scene by examining the factors which shape today’s business environment and assessing business management within this context.
Part 2 addresses the planning, organising, motivating, leading and controlling functions within a business organisation.
Part 3 looks at the functional areas of a business, including the management of operations, human resources, marketing, finances, and purchasing and supply.
Part 4 concludes by considering business strategy and decision-making, and the important role played by business intelligence.
Amalgamated and streamlined chapters to ensure a complete and integrated discussion of each topic. A new chapter on ethics and the social responsibilities of business to reflect contemporary business practice and stimulate ethical discussion and thought. A new chapter on strategic management and business intelligence to enhance business decision making skills. Additional multiple-choice questions to assist students with self-evaluation.
No of Pages: 640pp
Publisher: Oxford University Press
Publication Date: July 2010
Country of publication: South Africa