Author: Jennigay Coetzer
Availability: In Stock - Ships within 24 hours
Book Details
ISBN-13: 9780620402040
Format: Paperback
No of Pages: 107pp
Publisher: Jennigay Coetzer
Publication Date: 2008
Country of publication: South Africa
Aspects covered in the book include:
- Why 95% of press releases end up in the bin
- Pet hates and preferences of journalists and editors
- What makes a press release publishable
- Strategy, knowledge and content.
- Writing style, construction and flow
- News releases versus opinion articles
- Identifying interesting topics
- Distribution to targeted media
- Publishing press releases on the web
- The PR consultants perspective
Author: Jennigay Coetzer
Publisher: Jennigay Coetzer
ISBN: 0620402040
Number of pages: 107
Book reviews of a Perfect Press Release – or Not?:
Ian Mann – Sunday Times – July 2008:
“This is a short whip around the practical business of press releases, from the perspective of everyone who should be involved – the writer, the audience, the subject and the publisher. That is why the book deserves a read.”
Deirdre Blain – Business Day 19 August 2008
“In 20 years of earning my living as a professional writer on both sides of the fence, PR and journalism, I have experienced the frustrations of client demands as well as poor material submitted for publication. Coetzer illustrates this in her book succinctly and superbly. It provides the A to Z of constructing a press release, including what to do, how to do it and where it goes wrong.”
Peter van der Schyff – Gauteng chairperson for the Public Relations Institute of South Africa (PRISA):
“The book richly quotes numerous credible editors to highlight their frustrations and individual preferences. Her suggestions for fresh approaches to avoiding marketing hype and puff in media releases are particularly useful. Several chapters consist of simple, bulleted “how to” lists, that add further practical value.”
Robynn Burls – CEO of Encyclomedia, an online media contact database company:
“I highly recommend that PR consultants and agency owners give a copy of this book to each of their clients as part of some essential media training. It will go a long way to streamline the press release approval process and possibly prevent a lot of frustration. This book should also be prescribed reading for all PR interns and junior staff as a quick way to cover all the basics and best-practices.”
Comments from readers of a Perfect Press Release – or Not?:
Michael Alter, MD of PrimeTel:
"Doing a press release without reading this book is like trying to sell a product or service without ever considering what your customers want.
It is an extremely informative, easy to read book and a must-read for anyone who ever does a press release or may ever do one."
Steven Cohen, MD of Pastel Software:
"No CEO should be without this book!"
Lester Van Graan, outsourcing services specialist at HP SA:
”On your book - now that is the real reference and it is short, sharp and to the point.
I have read it once and am now referring to it to plan a media/PR/marketing effort for our FY09 financial year.”
Kym Rowat, Managing executive for Adcock-Ingram:
”Because of the easy flow of the book, the style it is written in and the compact size, I can carry it around in my bag and review it when preparing for any interaction with the media."
Nicci Columbine, MD of Columbine Communications:
“I am just finishing your book A Perfect Press Release - or Not? and have to
congratulate you on a widely researched, soundly compiled and well written
book. Very practical and informative. I learnt quite a bit which has
increased my awareness of the pitfalls and perils of poor press releases.”
Trevor Jones, media director, Magna-Carta Public Relations:
"Got a copy of your book yesterday and just thought I would let you know that I think it really hits the mark."